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“... To our amazing friends and partners at ADM – thank you, thank you, for producing this event and overseeing so many details that helped make it a success! … We couldn’t have done this without you! ...”
– General Manager, Corporate Communications Division, Canon
EOS R PRODUCT LAUNCH
CHALLENGE
When Canon introduced their first new camera in almost a decade, they came to ADM … and we were up for the challenge!
SOLUTION
We helped launch Canon’s new game-changer – the EOS R System – live from Maui. Our team utilized augmented reality to compliment Canon’s innovative technology, and helped Canon USA’s President and COO bring the product to life.
We further energized the live experience with a touch & try room hidden back stage, revealed through the lighting magic of a shark’s tooth scrim!
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