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“… What a week! None of it happens without you and the ADM team! You guys are truly the best partners. …”

-Vice President, 

Shaw Flooring Network



Shaw Industries, a major floor manufacturer and member of the Berkshire Hathaway family of companies, held the Shaw Flooring Network Convention for their network of 3000+ retail dealers and their families (including 800 children) at the Rosen Shingle in Orlando. This true hybrid event also included another 1000 remote sales associates. The goal: at-event product sales of $25 million.


Results were blow-away, with on-site sales exceeding $30 million. To promote the event and invite participation, ADM developed a weekly pre-event promotional campaign including animations, videos, interactive activities and surveys.


At-event, the opening reception included a Shaw Turf & Football Party, arranged stadium-style with raked seating and featuring the client’s own artificial grass product. This was turned overnight into a general session space with video mapped floor projection. Other features included extensive environmental branding, sales raffles, and a live broadcast studio.

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